Habits of Highly Effective Ecommerce Sites

Ecommerce is the best way to reach your customers in the 21st century. Make your site highly effective with these proven tactics.

Starting a Business? Good. What's Your Exit Strategy?
Think about how you'll leave your business when you begin it.


Is Your Site Trustworthy?
We raked the websites of the Better Business Bureau, Internet Crime Complaint Center, safeshopping.org, and others for information to help you discern whether your ecommerce site inspires trust in its visitors.


Using the Shopping Cart
If your small business serves only local and regional customers, you can expand its reach by opening an online store.


What to Ask Before Signing a Commercial Lease
A commercial lease is typically written to produce revenue, so it’s important to carefully read and negotiate the terms of the lease.


Our Favorite Keyword Tools
We all know about Google AdWords and the services provided therein. However, what if you want something besides Google?


Our Favorite Blogs
Reading blogs is an excellent way to keep track of current practices in any field. Here are a few blogs we love and suggest you follow.


How to Avoid Checkout Abandonment
Do you ever get to a website, find exactly what you want, head straight to checkout, and then … get distracted?




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  Answer:
Mobile Marketing -- If you don’t have a mobile version of your site, you are already behind. Nearly half of Americans own smartphones and do at least some of their internet searches on the phones.

Monitoring Conversations -- The most important thing in social media is to know what is out there about your company. There are several different ways to gather that information, including paid services. Free tools include social-media dashboards such as HootSuite and TweetDeck, and keyword-alert services such as Google Alerts.

Storytelling and Compelling Content -- This is how people relate to your brand. People remember things through stories and journeys rather than hard facts. Making a strategy for your content is the key to gaining and retaining customers.

Social Vetting -- With the new Google +1 app, we see social networks and Google meeting face-to-face. Looking forward, there will be an increase in recommendation and vetting sites that lack controls to regulate social vetting and online-community building. That means small-business owners won’t be able to control what people write, so it will be important to monitor and respond positively to any bad coverage.

Location-Based Tools and Sites -- Foursquare, Facebook Places, and Gowalla are a few of the main geo-location sites people began using in 2010. These tools offer incentives when customers “check in” at their locations 10 or so times, in turn attracting followers, friends, and loyalists to the companies or brands.

Social Commerce and Group Buying -- It is now possible to buy almost anything through social sites such as Facebook. Not only can you buy, but you can also tell all your friends when you do. With the arrival of group-buying sites such as Groupon and LivingSocial, we see another way to get our services out to more people in mass volumes.

 
 
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