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The Small Business Observer - November 2011 Issue
How the Facebook Platform is Changing Small Business   The SB Authority Index reached 108.94 points for September 2011, just a .85 percent increase from August 2011. -more-

Nearly 60 percent of business owners use social media tools to communicate with their customers. -more-

Are you following us on Twitter @ #the_sba or on Facebook? -more-

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How the Facebook Platform is Changing Small Business

How the Facebook Platform is Changing Small Business
Facebook is much more than a social-media website. It's also a developer platform that businesses should pay attention to. 
Read about How the Facebook Platform is Changing Small Business


When Hooligans Tweet: How to Handle a Flash-Mob Robbery

When Hooligans Tweet: How to Handle a Flash-Mob Robbery
Not everyone has used the flash-mob strategy for pure fun. 
Read about When Hooligans Tweet: How to Handle a Flash-Mob Robbery


Can You Fire Your Employees for Dissing You on Facebook?

Can You Fire Your Employees for Dissing You on Facebook?
Ever since Facebook came onto the scene, employees have been fired for their online conduct.  
Read about Can You Fire Your Employees for Dissing You on Facebook?


Ecommerce Sites: More Effective Than a ‘Free Kittens’ Sign

Ecommerce Sites: More Effective Than a ‘Free Kittens’ Sign
You need to join the cyber-revolution. 
Read about Ecommerce Sites: More Effective Than a ‘Free Kittens’ Sign


Run Your Sales Event Like an Animal Courtship Ritual

Run Your Sales Event Like an Animal Courtship Ritual
How do you draw customers in and get them to buy your merchandise?—Like an animal. 
Read about Run Your Sales Event Like an Animal Courtship Ritual


Will the Interchange Fee Cap Cut Your Business Costs? It Depends.

Will the Interchange Fee Cap Cut Your Business Costs? It Depends.
Who will really benefit from the lower rates in the short term? 
Read about Will the Interchange Fee Cap Cut Your Business Costs? It Depends.


Your Legal Obligations Under the Workers’ Compensation System

Your Legal Obligations Under the Workers’ Compensation System
Every state has requirements in place to protect workers if they get injured.  
Read about Your Legal Obligations Under the Workers’ Compensation System


Six Cost-Free Ways to Reduce Small-Business Risk

Six Cost-Free Ways to Reduce Small-Business Risk
Small-business owners don’t always have the funding necessary for comprehensive internal audits.  
Read about Six Cost-Free Ways to Reduce Small-Business Risk


It’s Not Me, It’s You: Why Customers Ditch Online Shopping Carts

It’s Not Me, It’s You: Why Customers Ditch Online Shopping Carts
There are myriad reasons for abandonment that have nothing to do with your site, your prices, or your shopping cart. 
Read about It’s Not Me, It’s You: Why Customers Ditch Online Shopping Carts


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